Nicola fell in love with designer baby and childrens clothing after the long awaited arrival of her IVF little girl in 2004. Having found the clothing available in her city centre shops rather run of the mill she started to search for those special brands and was frustrated to find little available, hence the seed of an idea for a specialist internet store was planted. Having decided not to return to her demanding career in IT she spent a couple of years as a stay at home Mum and launched 'all things cute' with her sister Claire in 2007.  Nicola  is responsible for the design and maintainance of our web site and also runs the office.

Claire is mum of two grown up daughters and adored Auntie of nine children!  Some of Claire's most fulfiling and happy years were as a stay at home mum with her two girls.  Later returning to work in a very pressured and demanding event and office management position Claire decided it was time for a new chapter in life and gave up work to join in partnership with her sister Nicola and started 'all things cute' in 2007.  Claire takes care of all customer enquiries and management of our order despatch and stock rooms.  Claire is also our resident photographer having a natural flair with the camera and inputs greatly into the design of our web site.

Claire and Nicola are numbers 2 and 4 of four sisters. They are supported in business by their husbands and families and hope that this care and attention and family spirit shines through in all that they do. They jointly share the purchasing of 'all things cute' stock and rarely disagree over what should and should not appear in the 'all things cute' portfolio.

Claire is pictured far left, Nicola next to her along with their other two sisters.